Ethical Issues in Marketing By TOMS
TOMS isn’t just engaged in corporate philanthropy to make a quick buck; it’s a core part of the company’s values and brand. TOMS was founded by Blake Mycoskie in 2006 following a trip to Argentina During his visit, Mycoskie saw firsthand how people living in impoverished areas of Argentina had to live without shoes, a challenge that many of us likely give little thought. Inspired by his trip, Mycoskie decided to establish his company with giving in mind. Since 2006, TOMS’ footwear business has donated more than 60 million(!) pairs of shoes to children in need all over the world. As if that weren’t enough, TOMS’ eyewear division has given more than 400,000 pairs of glasses to visually impaired people who lack access to ophthalmological care. The c...